Coke Sign Splits 'Frisco Neighborhood

Richard Modolo

Ya know, some people should GET A LIFE!

There's a case in San Francisco, where Richard Modolo has a 15'X7' Coca Cola sign on the side of his house. His house was a small grocery store, back when people bought their food in small grocery stores. Now it's a house in the Bernal Heights neighborhood of San Francisco. The sign is an obvious violation of the neighborhood's anti-billboard laws. It must go!
The sign has been there for 20 years! You see, in '91, Modolo said he discovered it when he removed asbestos siding from his home. A friend touched it up and the sign remained.

City Supervisor David Campos says, "We're trying to fight childhood obesity...we don't want to promote kids drinking Coca-Cola."

There is a possibility that the sign, which dates back to the 1930's, could be saved. Campos says that he may introduce legislation that would create a special "historic sign district."

So, some gavone complains about a billboard in a residential neighborhood, which has been there for 20 years, and probably for another 20 years - beginning in the '30's. It has been restored and is not an eyesore.  Historic value of the sign is being ignored, as the billboard was found to be illegal.

Modolo may soon face a $100 - a - day fine until he removes it.