Beer Sales Slipping


Enough with the sour economy! My personal leading economic indicator is indicating that we are headed for some deep doo-doo! In the past month, overall beer shipments from breweries have fallen by 4%!

On top of that, Advertising Age reports that in the past month, sales of premium light beers fell 11%! Instead of light Coors, Miller, or Bud brands, people have been buying cheaper brews like PBR, or saving up for fancier brands. But we're not just spending our beer money differently--we're also drinking less of the stuff.

Needless to say, this is a bad sign. We are talking about the national neglect of one of the major food groups - beer!

I don't like to do this, but I feel that it's my duty. This is your homework assignment. Withing the next six days, you must spend some time outside - away from the air conditioning. Thirty - sixty minutes should do. During this time you must drink at least one cold beer. It's time to appreciate the good and traditional wholesomeness of beer!

I'll leave you on your honor to perform this task.

No comments: