Christmas TV Ratings

Yule Log on TXA21

The key to being successful in the media is relevancy! Timeliness is so important! You don't need to out spend the competition to beat them. Take the case of Texas TV station TXA21. They did what WPIX TV in New York has been doing for years!  On Christmas Eve, they showed a video of a fireplace and they played Christmas music. That's all! They did it between 10 PM and 9 AM.. During its final 30 minutes an average of 28,405 viewers chose to watch a burning log over everything else, which beat the last 15 minutes of "CBS This Morning" on CBS11. 

This illustrates my point about being relevant. It's always a good idea to give people what they want, when they want it.....especially when nobody else is doing it!