Automating Samples


In an effort to save a few almighty dollars, Kraft Foods has teamed up with Intel to create a machine that will dispense food samples to prospective customers.

Gone is the old lady with the white apron who might be able to offer a smile and answer some questions. Human interaction with the introduction of a new product is important....to me. So you pay an older lady (or an attractive babe) to hand out your wares. What does it cost? $10 an hour?

Instead of asking about the cheapest way to do a job, shouldn't "the suits" be asking, "What is THE BEST (most effective) WAY to do the job?"

Putting the money aside, shouldn't corporate America be focused on results?

 





Bare Necessities

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