Duck Dynasty is #1*!

Duck Dynasty

This past Wednesday was the season finale episode of Duck Dynasty. It did very well in the ratings. How well? How about an estimated 9.6 million viewers? That's a 4.3 rating among adults aged 18-49.

*Compare Wednesday's 4.3 figure to Survivor's 2.9 or American Idol's 3.3!

Duck Dynasty's average estimated viewership, this season, is 8.4 million people. That makes it the number 1 "reality series" on cable.... often beating the top broadcast shows.